SEO - Search Engine Optimization
Search Engines have an automated process of indexing Web site
pages once a page is submitted to them. Search Engines use their own complex
algorithms to rank Web sites and no two Search Engines will rank the same Web
page in the same way.
WebStudios works hard to see that your Web site achieves high
rankings across all of the Major Search Engines. Our Marketing staff thinks like
your target market(s). What words and phrases might they type in when searching
for the services that you offer? We research your competition's use of keywords
for Search Engine placement and apply the knowledge acquired to help you gain an
advantage.
Our Marketing staff stays involved throughout the Web site
marketing process. They review all of your Web site pages to make sure the body
text has a tight focus and that it is reinforced by meta and title tags
containing important keywords and phrases. We arrange special promo sub site
within your web site with the search-relevant pages and tags, submit each
individual page of your Web site to the Search Engines, thus creating multiple
potential avenues of entry. By using the actual submission forms for each search
engine, we ensure timely indexing. We then monitor your Web site until we are
satisfied that it has been indexed effectively. We also, interconnect the
high-traffic web site of our clients with your site to gain top popularity
ranking.
We recommend after our initial Search Engine submission process
a quarterly refreshing and re-submission program. Our research has determined
that most Search Engines recognize pages that are re-indexed on a continual
basis.
Search Engine Indexing
The number one way people find a Web site is by using a Search Engine or
Directory. Managing your Search Engine prominence is one of the best ways to
generate targeted traffic to your Web site.
We conduct regular research on the Search Engines and
Directories listed below and have been successful in securing prominent
placement for our clients when results are displayed from searches on important
keywords and phrases.
Search Directories
Search Directories are different than Search Engines in that they use
editors (actual people) to review your Web site submission. Editors can modify
various elements of your submission including the title, description and even
the category you submit under. Each of the directories works in a slightly
different manner. Our approach to Search Directory Submission has been extremely
successful for our clients.
Currently, Yahoo! listings are edited solely by Yahoo! staff
members. It offers an expedited listing service in addition to their basic
listing service.
WebStudios will give you appropriate guidance on how to approach
listing with its directories. We first carefully select potential categories for
submission Next we craft a well written, concise title and description that
includes your most important keywords and phrases. We then make sure to comply
with their guidelines when submitting your site.
Google, MSN, and AOL are structured with a more open format than
Yahoo!. These Search Directories rely on volunteer editors to build out their
content. Webstudios Marketing staff includes volunteer editors for Go/Infoseek,
Open Directory, and Snap. The resulting editorial privileges allow WebStudios to
insure that our clients are included in these Directories in a timely and
effective manner.
Advanced Search Engine Placement
Webstudios will also employ a number of Advanced Search Engine Placement
Techniques when appropriate for our clients.
We deploy a multi-stage programming and search engine submission
in order for your web site to gain top position in the search result list
returned to user according to your keywords and key phrases.
Also, we highly recommend using the Sponsorship programs offered by most of the
top search engines in order to decrease the promotional turnaround on a moderate
budget. In addition, sponsorship programs will allow the web site to get listed
according by generic keywords, which is impossible to achieve using other tools.