Establishing a Solid Foundation

Every website visitor is an opportunity for initiating a relationship, one that eventually leads that visitor to becoming a customer. If a website relies on an actual purchase to begin that relationship, the opportunity is lost for learning something about that visitor, and, most importantly, to use that data to promote future sales.

• Newsletters - WebStudios provides a flexible, full-service, outsourced e-newsletter solution for nurturing your customer relationships.
   
• CRM Software - Through our one-to-one marketing solution, we customize and target your  content to each of your customers, making that information relevant and valuable.
   
• 'Send to a Friend' Function

We will leverage the existing CRM systems in personalizing the Web as well as in collecting data for future efforts.

One of the most common and effective means of capturing visitor information is to offer a “Newsletter” signup. It doesn’t have to be called “Newsletter”. One can call it “New Product”, “Specials Announcements”, “Properties in your Area” or whatever might be of interest and appropriate to your website visitors. To be attractive to the Internet user, it should offer information of some sort that represents value to that person. Most Internet shoppers like to be told when new product is available, or when product goes on sale, and will willingly surrender their email to receive that information.

Once a visitor signs up, you now have a point of contact that you can market to. One of the first marketing communications should be designed to further refine the areas of interest for that visitor. Drive them to your website to indicate what type of products they are most interested in. Now you not only have an email address, but a product preference as well. You are now ready to create targeted email marketing campaigns that will begin to turn those visitors into customers.


Are Your Existing Clients Aware of Your Current Offers?

How about your existing customers? You obviously know what products they’re interested in from you order history. Use that information to email them announcements on related products, sales, and also on new items that fall into their area of interest. They bought from you once, and are likely to continue buying if they regularly receive information from you.

Do you have a “Tell a friend” feature? This is another very effective way to broaden the reach of your marketing, PLUS it gives you another contact point to market to, as well as a product preference

Web Studios can quickly and affordably add any or all of the above features to your site, and functionality that automates your email campaigns to the contacts provided by these features. You’ll also be able to see how many people open your emails, and how many of those click through to your website. Using these basic viral marketing techniques, you will quickly expand your customer and revenue base.

Call us today for a risk-free, no obligation consultation on how we can turn your visitors into customers, and your customers into repeat buyers, at 1(212) 786-6026, or contact us through our website, and one our professionals will call you back within 24 hours.